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Braze’s Mariam Asmar shares her take on storytelling as strategy, rather than a symbol and urges to move beyond representation.

Women in advertising: Beyond representation

Braze's Mariam Asmar on Cannes

Cannes Lions 2025: On creativity, heaviness and the power of joy

marketers data

48 per cent of Middle East marketers share concerns about data privacy

Sharif Kotb, Area Vice President - GCC, Braze

Braze appoints GCC area vice president prior to Dubai office launch

Personalisation engines uncovered: Essential insights for marketers

“Shift the center of gravity of your data approach”

Google Chrome cookie privacy marketers marketing advertising

Google cancelling cookie plans ≠ Marketers forsaking privacy

Cannes viewpoint: A new era for marketing coming?

The year ahead for customer engagement

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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