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Gambit Communications wins BMW PR pitch

Serviceplan Middle East wins agency-wide BMW Middle East pitch

Zenith retains BMW Group Middle East

BMW retains incumbent following review

BMW reviews its regional creative advertising brief

THE WORK

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

Hardees Horizon FCB Kuwait

Advertising Creative Digital Featured Marketing Media The WorkMay 13, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Grey

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

New Balance’s Grey Days return with series of activations

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Snap Case Study – Level SHoes

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The new playbook for communicating with Saudi Gen Z

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Industry Snapshot: Beyond the Middle East marketing playbook

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Healthcare in Saudi Arabia: Why communication must catch up with innovation

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Why Saudi Arabia demands a unique marketing approach

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