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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- Special Features
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From left, Waleed Al Ahmed, General Manager of Corporate Communications at flynas; Ahmed Al Sahhaf, CEO of MBC Media Solutions; Ian Fairservice, Chairman of the Athar Festival, and Managing Partner and Editor-in-Chief of Motivate Media Group; and Mohamed Al Ayed, Vice Chairman of the Athar Festival and CEO of TRACCS.

Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape

Bassmat on Saudi Arabia Marketing

Marketing in Saudi Arabia isn’t evolving – it’s being reinvented

How Saudi is pioneering the future of global events and marketing

Saudi Industry Snapshot: Abdulrahman Saud, Bassmat

Saudi focus: Beyond billboards, by Bassmat’s Abdulrahman Saud

Saudi Focus: Memory lane, by Bassmat’s Abdulrahman Saud

THE E-Volution BOOM, by BASSMAT’s Faisal AlGain

Saudi Report 2021: Add to cart, by Bassmat’s Abdulrahman Saud

Industry snapshot: Abdulrahman Saud, Bassmat

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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