Athar Festival of Creativity Archives - Campaign Middle East

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The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Kamille Marchant, Festival Director, Athar - Saudi Festival of Creativity

‘It is time for us, as women, to step up and claim our place’

Campaign Middle East August Women in Advertising Reflecting on Equity PR Events Experiential Guide 2024

Women in advertising reflect on equity in latest Campaign Middle East issue

Athar - Saudi Festival of Creativity press conference

Athar Festival of Creativity unveils speaker lineup, training initiatives

From left, Mohamed Al Ayed, CEO of TRACCS, with Ian Fairservice, Managing Partner and Group Editor-in-Chief, Motivate Media Group at Cannes Lions 2024

From Cannes, with love

Navigating new horizons at Athar Festival

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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