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The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Kamille Marchant, Festival Director, Athar - Saudi Festival of Creativity

‘It is time for us, as women, to step up and claim our place’

Campaign Middle East August Women in Advertising Reflecting on Equity PR Events Experiential Guide 2024

Women in advertising reflect on equity in latest Campaign Middle East issue

Athar - Saudi Festival of Creativity press conference

Athar Festival of Creativity unveils speaker lineup, training initiatives

From left, Mohamed Al Ayed, CEO of TRACCS, with Ian Fairservice, Managing Partner and Group Editor-in-Chief, Motivate Media Group at Cannes Lions 2024

From Cannes, with love

Navigating new horizons at Athar Festival

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THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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