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Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Kamille Marchant, Festival Director, Athar - Saudi Festival of Creativity

‘It is time for us, as women, to step up and claim our place’

Campaign Middle East August Women in Advertising Reflecting on Equity PR Events Experiential Guide 2024

Women in advertising reflect on equity in latest Campaign Middle East issue

Athar - Saudi Festival of Creativity press conference

Athar Festival of Creativity unveils speaker lineup, training initiatives

From left, Mohamed Al Ayed, CEO of TRACCS, with Ian Fairservice, Managing Partner and Group Editor-in-Chief, Motivate Media Group at Cannes Lions 2024

From Cannes, with love

Navigating new horizons at Athar Festival

Athar Festival to host academies for young professionals

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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