AI Archives - Page 46 of 71 - Campaign Middle East

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2025 outlook: “OOH is poised to take centre stage”

Romain Colomer, Experience and Innovation Director, Create. Group on slop

UX of AI: Why design is now easier and much harder

Key marketing trends in the Middle East that defined 2024

digital marketing

11 digital marketing trends to keep an eye on in 2025

Digital Essays 2024: The greatest cost-depreciation ever

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Neel Pandya, CEO of EMEA & APAC, Pixis discusses the untapped potential of AI.

AI’s artistry in shaping tomorrow’s business canvas

Noon Yellow Friday

Creative campaigns, targeted marketing fuel skyrocketing White Friday sales

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Page 46 of 71

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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