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AI creativity

How AI is not replacing creativity, just changing what it looks like

Burson GEO report

Burson research highlights gap between visibility and believability in generative engine optimisation

cannes and

Cannes, culture, care and credibility

Continuum Media will now represent Lemma’s newly launched full-funnel performance-driven OOH solution across the Middle East region.

Lemma and Continuum Media expand partnership to bring AI-powered OOH solutions

Campaign Middle East rounds up the latest AI platform updates from May. Here are the key highlights:

AI platform updates you need to know from May 2026

dentsu consumer vision report Mothers of reinvention

dentsu launches new consumer vision study: ‘Mothers of Reinvention’

Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce

Skydeo CEO Mike Ford explores how Starbucks’ ChatGPT integration signals a major shift in commerce, as product discovery moves towards AI.

Starbucks’ ChatGPT integration signals the future of product discovery

Markgrid’s Agam Chaudhary shares how AI and neuromarketing are quietly rewriting the rules of marketing and why marketers cant ignore them.

Modern marketing has a new brief: the subconscious

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Page 3 of 72

THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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