agentic AI Archives - Page 2 of 6 - Campaign Middle East

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From left, Jason Day, Head of EMEA, and Amit Jain, Co-founder and CEO, Luma

Luma launches Luma Agents powered by unified intelligence for creative work

From tools to teammates

The role of agentic AI in neuro-contextual advertising

From left, Mazen Mroueh, Head of Retail Media & Partnerships, Publicis Media; Chirag Galundia, Head of Commerce, Publicis Media; Emrah Adsan, Co-Founder and CEO, GoWit; and Tony Wazen, CEO, Publicis Media Middle East.

Publicis Media, GoWit partner to scale retail and commerce media across MENAT

agency

The agency reckoning has begun

Ramadan

Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections

Criteo's Gosia Wajchert shares how agentic AI is becoming one of the most discussed – and misunderstood – shifts in digital advertising.

Industry Snapshot: What agentic AI means for performance marketing

Anup Oommen, Editor, Campaign Middle East on people luxury marketing

From the Editor’s Desk: Feb 2026 – ‘Is the focus really on people?’

As agentic AI develops full steam ahead in the MENA region, it creates a new paradigm for marketers, explains TRKKN’s Vimal Badiani.

The year ahead for agentic AI

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Page 2 of 6

THE WORK

Lay's campaign No Lay's No Game

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

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