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Teddy Abdel Nour, Head Of Integrated Marketing, TEAM LEWIS on the influencer and creator economy

The influencer illusion: The Middle East has a scale problem, not an influence one

Masterclass in community design: The Collective engineers YouTube’s viral summit presence

Vamp Fujifilm

Fujifilm Instax, Vamp reveal live creator content at 1 Billion Followers Summit 2026

The award is organised by the 1 Billion Followers Summit in collaboration with Google Gemini, for the film ‘Lily' by filmmaker Zoubeir Jlassi

Tunisian filmmaker awarded $1 million AI Film Award as part of 1 Billion Followers Summit

Amazon Creators Foundry

Creators HQ, Amazon Ads to launch Amazon Creators Foundry

Meta piloted its creator challenge in Dubai, testing how AI tools could be used by influencers under real-time creative constraints.

Meta pilots AI-led creator challenge in MENA

The 1 Billion Followers Summit announced in partnership with Google Gemini, details of the world’s largest AI Film Award.

1 Billion Followers Summit and Google Gemini launch $1m AI film award

1 Billion Followers Summit kicks off in Dubai

1 Billion Followers Summit returns to Dubai

THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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