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AOTYME2026
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Teddy Abdel Nour, Head Of Integrated Marketing, TEAM LEWIS on the influencer and creator economy

The influencer illusion: The Middle East has a scale problem, not an influence one

Masterclass in community design: The Collective engineers YouTube’s viral summit presence

Vamp Fujifilm

Fujifilm Instax, Vamp reveal live creator content at 1 Billion Followers Summit 2026

The award is organised by the 1 Billion Followers Summit in collaboration with Google Gemini, for the film ‘Lily' by filmmaker Zoubeir Jlassi

Tunisian filmmaker awarded $1 million AI Film Award as part of 1 Billion Followers Summit

Amazon Creators Foundry

Creators HQ, Amazon Ads to launch Amazon Creators Foundry

Meta piloted its creator challenge in Dubai, testing how AI tools could be used by influencers under real-time creative constraints.

Meta pilots AI-led creator challenge in MENA

The 1 Billion Followers Summit announced in partnership with Google Gemini, details of the world’s largest AI Film Award.

1 Billion Followers Summit and Google Gemini launch $1m AI film award

1 Billion Followers Summit kicks off in Dubai

1 Billion Followers Summit returns to Dubai

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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