GMG’s Sun & Sand Sports has launched a sports footwear campaign titled ‘Memories from the sole.’
It brings together people’s unique journeys that are connected by their shoes. The shoes are portrayed not just as accessories, but elements that help reflect personal growth, challenges, and triumphs.
The campaign aims to go beyond the realms of footwear. It celebrates unique stories that people from all walks of life write with every step they take, an ode to each pair resonating the memorable moments that they have lived through.
These memories become embossed in their soles and leave not just footprints, but memories of a life well-traveled.
The hero film delves into the lives of three
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