When did ‘digital’ become the finish line?
When was the last time your campaign truly moved with your audience, not metaphorically, but literally? When did your billboard know your customer was nearby? When did your media plan last adapt in real time, not after a post-campaign deck two weeks later?
If the answer is never, you are not alone. Most marketers still treat out-of-home as a static channel, fixed, predictable and passive. But that era is ending.
Welcome to Programmatic Digital Out-of-Home (pDOOH) where automation, data, and audience intelligence collide. If you are still waiting to see how it evolves, you are already behind. In the UAE, it is not a concept. It is operationa
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