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posted on Oct. 13, 2025 at 8:00 amOct 14, 2025

Starbucks ‘Original Knows Original’ celebrates individuality of consumers

posted on Oct. 13, 2025 at 8:00 amOct 14, 2025

The campaign, which is set to run until the end of the year, is developed by Starbucks’ advertising partner Impact BBDO with support from Wonderful Productions and Where Is This.

Starbucks

Starbucks has unveiled its new region-wide campaign ‘Original Knows Original’, which aims to reaffirm the brand’s promise of offering customers a place to be themselves.

From personalising their coffee to expressing their authenticity in any way they choose, the ‘Original Knows Original’ campaign reflects how the brand cares about individual tastes and communities in the region.

Rahat Reza, Starbucks MENA Marketing Director, said, “For more than 25 years, Starbucks has been part of the everyday rhythm of life in MENA, a place where no two orders, names, or stories are ever quite the same. As a pioneer in shaping global coffee culture, we continue to welcome each new generation as th

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Tags:billboards brand promise communities Consumers cultural nuances customers dialects Impact BBDO individuality Inﬂuencer marketing Kuwait OOH Original Knows Original originality Out-of-home personalisation Rahat Reza Saudi Arabia social media Starbucks Starbucks campaign tastes UAE user generated content visual look Where Is This.Wonderful Productions

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.