Bipul Markan, Head of Research & Insights, Assembly MENALast weekend, I was bombarded by at least 10 emails from different retailers and several text messages and WhatsApp notifications, all screaming about the “biggest sales event” of the year. The message, loud and clear: buy everything now, or miss out entirely.
According to Think with Google insights, November has become a discount powerhouse, with e-commerce sales soaring 44 per cent above the monthly average, largely fueled by the month’s major sale events.
But amid this sales surge, I couldn’t shake off a familiar frustration. It made me pause and think about what this constant urgency means for the consumer experience in today’s hyper-personalised retail world.
As a shopper,
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