SRMG launches beach experience at Cannes Lions

Image Credit: SRMG

SRMG, an integrated media group, has unveiled the SRMG beach experience at the 70th edition of the Cannes Lions International Festival of Creativity.

The first day featured a fireside chat with Jomana R. Al-Rashid, CEO of SRMG, and Guillaume Lacroix, Co-Founder and CEO of Brut, on the rise of contemporary multi-media networks. 

Al-Rashid shared insights into the evolving media industry, and SRMG’s growth and expansion strategy to meet the demands of a changing audience.

The media house has sparked conversations about global trends and innovations shaping the media, creative, technology and music industry.

The line-up also included a debate on how culture travels and music crosses borders with Dana Droppo, Chief Brand Officer at Billboard. This was followed by a panel debate on digital wearables and its impact on the fashion industry. 

Andre Soueid, a violinist and music producer, shared his story about how he became a global hit, and performed some of his popular songs. The day closed with a live performance from rising Saudi artists Mishaal.

The second day presented Asharq Business with Bloomberg anchor Nadia Bsat who interviewed French-Haitian performing artist Naïka.

She shared an exclusive preview of her documentary and highlighted the role of identity in producing successful and positive content. 

Image Credit: SRMG

SRMG beach’s audience was inspired by Gary Vaynerchuck of VaynerMedia who shared his unique perspectives and Mo Amer, a Palestinian American stand-up comedian, who spoke about his authentic approach to storytelling and spreading a positive narrative. 

Other highlights included a panel debate on how AI will impact the creative industry and a discussion on the rise of MENA’s music industry. Live performances from DJ Outlaw, Moayad, Jeed and Flipperarchi closed the night.

The first two days of SRMG Beach have been a success with an attendance of more than 500 people per day and a social media reach of over 70 million with mentions across the world, reaching the U.S and European markets.