SRMG, an integrated media group, has unveiled the SRMG beach experience at the 70th edition of the Cannes Lions International Festival of Creativity.
The first day featured a fireside chat with Jomana R. Al-Rashid, CEO of SRMG, and Guillaume Lacroix, Co-Founder and CEO of Brut, on the rise of contemporary multi-media networks.
Al-Rashid shared insights into the evolving media industry, and SRMG’s growth and expansion strategy to meet the demands of a changing audience.
The media house has sparked conversations about global trends and innovations shaping the media, creative, technology and music industry.
The line-up also included a debate on how culture travels and music crosses borders with Dana Droppo, Chief Brand Officer at Billboard. This was followed by a panel debate on digital wearables and its impact on the fashion industry.
Andre Soueid, a violinist and music producer, shared his story about how he became a global hit, and performed some of his popular songs. The day closed with a live performance from rising Saudi artists Mishaal.
The second day presented Asharq Business with Bloomberg anchor Nadia Bsat who interviewed French-Haitian performing artist Naïka.
She shared an exclusive preview of her documentary and highlighted the role of identity in producing successful and positive content.
SRMG beach’s audience was inspired by Gary Vaynerchuck of VaynerMedia who shared his unique perspectives and Mo Amer, a Palestinian American stand-up comedian, who spoke about his authentic approach to storytelling and spreading a positive narrative.
Other highlights included a panel debate on how AI will impact the creative industry and a discussion on the rise of MENA’s music industry. Live performances from DJ Outlaw, Moayad, Jeed and Flipperarchi closed the night.
The first two days of SRMG Beach have been a success with an attendance of more than 500 people per day and a social media reach of over 70 million with mentions across the world, reaching the U.S and European markets.
