SRMG, the region’s largest media group, and Bloomberg Media have expanded their agreement with the launch of Asharq Quicktake.
Asharq Quicktake, the Arabic edition of the Bloomberg-run Quicktake streaming news platform, will cover prominent international news, with a focus on business supported by Bloomberg’s data-driven business news. The new platform, which is targeted at youth and Arabic-speaking audiences across the Middle East and beyond, aims to provide new offerings including original documentaries, news programs, data visualisation and live coverage of global events in addition to translated original content from Bloomberg Quicktake.
The new addition to the Asharq Network will feature updates on the most important global and regional topics, while Asharq Business with Bloomberg will continue to cover in-depth financial and business news. In line with SRMG’s transformation strategy, the new online and social platform- which will be available on the Asharq Business with Bloomberg platform– will allow audiences to experience news in innovative formats, when and where they want it.
Jomana R. al Rashid, CEO of SRMG, said: “Our latest collaboration with Bloomberg Media builds on our successful venture – Asharq Business with Bloomberg – and demonstrates our vision to attract the best global platforms to the MENA region – enabling our youth audiences to gain access to high-quality premium content, information and analysis in the format that suits them. Asharq Quicktake is representative of our vision and is designed to provide innovative and rich content across multiple platforms.”
M. Scott Havens, CEO of Bloomberg Media said: “This launch demonstrates the strong appetite the region’s business communities have for high quality business and financial news and analysis. We believe the Arabic-speaking audience will value Asharq Quicktake’s global insights.”
The agreement also included the launch of the The Bloomberg Invest summit in the Kingdom of Saudi Arabia in October 2023. The event aims to bring together influential figures in global investing.
The latest announcement is an extension of the agreement between SRMG and Bloomberg Media, which included the launch of Asharq Business with Bloomberg- a platform providing curated news and analysis on the economy, markets, and companies in the Middle East for Arabic speaking audiences.
Launched in November 2020, Asharq Network is a 24/7 multiplatform Arabic news network.
