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Anup Oommen
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SQUATWOLF launches Creator Challenge: One video for AED 100,000 cash prize

Anup Oommen
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The cash prize will be handed to a a GCC-based influencer or content creator whose short video best tells the story of the performance-wear brand - founded in Dubai, now aiming for global scale.

Squatwolf Creator Challenge

Dubai-based premium gym wear and sportswear brand SQUATWOLF has launched its ‘Creator Challenge’, offering a prize of AED 100,000 to a GCC-based influencer or content creator whose short video best tells the story of the performance-wear brand – founded in Dubai, now aiming for global scale.

The initiative is rooted in identity, ambition and regional pride, and challenges the assumption that global fitness brands must originate in the West.

Anam Khalid, Co-Founder of SQUATWOLF, said, “This idea came from a very personal place. For years, we’ve watched global brands shape the narrative of fitness, but none of those stories came from our part of the world.”

Last chance to get


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Tags:AED 100000Anam Khalidcash prizeChris Bishopcontent creatorscreatorcreator challengeinfluencerspossibilityPremium Gym Wearprideshort videossportswearSquatwolfstrength
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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