In a blend of playfulness and culture, Spotify MENA has launched a campaign targeting Egyptians, known for their ability to find humour in any situation.
Spotify, which is committed to providing users with access to music anytime and anywhere, took this a step further by infusing a local touch for its Egyptian audience.
The campaign showcases relatable scenarios, such as friends not showing up to an outing or discovering missed questions at the back of an exam paper, both initially low moments.
However, the heroes of the situations swiftly overcome these moments with a simple touch of a button, finding empowering tracks that rejuvenate their spirits.
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