Credit: Facebook
Facebook launched the first phase of its refreshed identity system.
The company has 3 key drivers behind the evolution of its brand identity design:
Elevate the elements of their brand to create a distinctive, refreshed look.
Unify how the brand comes to life across product-to-marketing experiences.
Create an expansive set of colours — anchored in their core blue — that is comprehensive and vibrant, and also designed to be more accessible for people.
The intention is to create a refreshed design of the Facebook logo that is bolder, electric and everlasting.
“Each of the distinctive, n
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