ClearPier, a performance advertising technology company, is acquiring Media Quest Group for $35M.
The deal is the latest in Clearpier’s strategic sequence of acquisitions, beginning with its May 2022 acquisition of advertising technology company PubPlus for $60M.
Followed by Cygobel for $40M and Hang My Ads, for $35 million, both in Q4 2022.
The company has persistently expanded its data and tech-driven performance marketing capabilities to serve clients globally and with the MQuest acquisition.
It further strengthens its offering in not only North America but also across GCC and Europe. With the addition of MQuest, the company now operates in 17 countries, with more regions onboarding every quarter.
Sunil Abraham, CEO at ClearPier, said:“Our vision has remained clear, as has our journey to powerfully serve our clients with the absolute best end-to-end tech driven performance marketing solutions.
“We’ve done this and will continue to do this through the right unique strategic acquisitions, which, frankly, is ahead of our market. Us being out in front, if not ahead, benefits our clients greatly,
“At the same time, we are excited to welcome the founders of MQuest in our journey to build a best-in-class performance marketing company for our clients. John Rowe, chairman of MQuest Group, brings years of experience in high-growth businesses including in public companies, such as National World PLC.
“His knowledge will be critical in working alongside ClearPier founders in defining the governance framework required to continue the aggressive growth of ClearPier in a sustainable manner.”
MQuest Group, an enterprise in the data-centric marketing industry has built its reputation on the foundation of an innovative customer acquisition engine that bridges the gap between advertisers and consumers exhibiting high purchase intent.
The company is the brainchild of industry veterans with diverse backgrounds spanning decades, with expertise in digital media, start-up ventures, and revenue optimisation.
John Rowe, MQuest’s UAE-based Chairman, said: “It has been a fantastic achievement by everyone in MQuest Group to develop the business to $40M revenue in fewer than three years,
“It’s clear that to accelerate this growth further we need the support that being part of the ClearPier group will bring us, and we are delighted to be joining a business that shares a similar culture and vision of the future as ours.”
MQuest will remain an independent company within the ClearPier Group, run by the current MQuest board.