posted on Nov. 05, 2024 at 3:26 pm

Sports sponsorships: CFI’s game plan for regional impact

posted on Nov. 05, 2024 at 3:26 pm

Campaign Middle East looks at how CFI is using sports sponsorships as a cornerstone of its brand strategy in the Middle East, backing high-profile events from UFC fights to regional football leagues.

CFI’s latest sports sponsorships include UFC 308, in partnership with DCT Abu Dhabi.

As brand sponsorships continue to evolve, companies are increasingly turning to sports as an effective way to gain visibility, foster loyalty, and create cultural connections. Sports offers a unique combination of immediacy, loyalty, and spectacle, making it an appealing choice for companies that aim to develop stronger relationships with local audiences.

For CFI Financial Group (CFI), an online trading broker in the MENA region with over 25 years of experience, the decision to sponsor UFC 308 in Abu Dhabi was both strategic and symb

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.