Fashion retailer Splash has launched its first ever TV campaign as it gears up to celebrate its 20th anniversary next year. Created by The Classic Advertising Partnership, the commercial will be shown on MBC 1, MBC 2, Dubai TV, Sama Dubai and MBC 4, amongst others, along with top Asian channels. Raza Beig, CEO of Splash and Iconic, said: “Splash has been synonymous with stylish and cutting-edge ad campaigns in the region, wherein we have explored different media to communicate with our audiences. This is the first time we have developed a TVC that will explore a medium we have not ventured in so far. The TVC draws its cues from our campaign with a fresh perspective and is a memorable reinforcement of the brand’s philosophy.”
Project Fashion Ball
Client Splash
Creative agency The Classic Partnership Advertising
Creative directors John Mani, Alok Gadkar
Copywriters Uday Narsimhan
Planner Saleem Mohammed
Director Tejal Patni
Production company Deja Vu
clothes and models look stunning.
there’s no thought to the commercial though.