In the past couple of years, podcasting has been gaining considerable momentum and a rise in popularity in the GCC and MENA regions. The bullish growth in listenership is expected to sustain its rise throughout the upcoming years, with an estimated increase of 20-40 per cent year-on-year. In 2021 alone, we’ve witnessed a huge growth of podcast users making podcasting the next big thing in our media arsenal. Based on recent statistical studies conducted by The Guardian, the global monthly podcast listener figures are forecast to reach a staggering 1.85 billion in 2023, a figure that will simply make podcasting the most significant storytelling medium of the century in the media industry.
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