November 9 is World Orphan’s Day. Few people know about this but 132 million children around the world do. To raise awareness of this day in the Gulf and to find the support necessary to continue providing motherly care, love and protection for these children in need, SOS Children’s Villages International has created No Mother’s Day. The campaign asks people to support it today so no child feels like an orphan tomorrow. The cast is entirely SOS Children’s Villages orphans from the houses in Lebanon and the campaign was shot in Beirut. The campaign teaser launched on social media, magazines, out of home, online banners, radio and television bumpers. The online film was released on the date, revealing the whole campaign. #happynomothersday
Project: No Mother’s Day
Client: SOS Children’s Villages
Agency: TBWA\Raad
Chief creative officer: Walid Kanaan
Creative director: Manuel Bordé
Concept/copywriter: Alberto Triana, Manuel Bordé
Art director: Dany Njeim
Group account director: Saad Gharzedine
Account manager: Thalia De Sa
Planning: Elliot Bastien, Ali Marashi
Head of production: Rouba Asmar
Agency producer: Jihane Ghostine
Production company: The Talkies
Director: Jad Eid
Executive producer: Jihad Nehme
Producer: Sara Touma
DOP: Toufic Tabbal
