Pulse Media MENA, sports and entertainment media partner, has announced a partnership with Realtimes Network, a premium sports and lifestyle media publisher. This collaboration will see Pulse Media exclusively represent the commercial interests of GPFans, Realtimes’ flagship platform focused on Formula 1, across the Middle East and Africa.
The collaboration comes as Pulse Media’s continues to deliver targeted, high-quality opportunities for brands seeking to connect with global Formula 1 audiences. GPFans, with its digital presence across websites, mobile platforms, and social media, offers a powerful platform for advertisers.
Pulse Media MENA plans to harness its expertise in digital media sales and brand partnerships to unlock new monetisation opportunities for advertisers looking to engage with motorsport enthusiasts.
Bart Hillen, Managing Director of Realtimes, commenting on the partnership said, “We’re excited to team up with Pulse Media, whose track record in digital media sales and brand partnerships makes them the ideal commercial partner for GPFans as we enter our next phase of growth.
He continues, “GPFans has a passionate and highly engaged global community, and this partnership will help unlock new value for advertisers in the Middle East and Africa looking to connect with Formula 1 fans in meaningful ways.”
Salika Mustafa, General Manager at Pulse Media MENA, echoed Hillen’s enthusiasm, saying “We’re thrilled to represent such a dynamic and fast-growing property like GPFans. Motorsport is a booming vertical both globally and in the Middle East, and GPFans delivers premium content and audiences that regional advertisers are eager to reach.”
As the 2025 Formula 1 season gains momentum, this partnership promises to drive new commercial innovations and opportunities within the motorsport media landscape.
With fan interest at an all-time high, Pulse Media MENA and Realtimes Network are poised to redefine how brands connect with the Middle East and Africa’s passionate Formula 1 audience.
