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IAM Entertainment appoints Jean-Karl Saliba as VP Growth & Partnerships

In his new C-Suite position, Jean-Karl Saliba will oversee the expansion and growth of IAM Entertainment, the celebrity entertainment agency into the MENA region.

Jean-Karl SalibaJean-Karl Saliba, VP of Growth & Partnerships, IAM Entertainment

Jean-Karl Saliba has been appointed Vice President of Growth & Partnerships at IAM Entertainment, where he will focus on overseeing the agency’s expansion into the MENA region. In his new C-Suite position, Saliba will be responsible for strengthening the organisation’s presence and building connections with international clients, collaborators, and new opportunities.

Saliba brings two decades of experience in delivering high-impact content and event productions for leading brands and organisations to the role. His work spans industries including sports, technology, and entertainment, having executed large-scale campaigns and experiences for clients such as Nike, Emaar, Facebook, Snapchat, Twitter, Unde


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.