Socialize has strengthened its strategy team by appointing Ailidh Smylie as Strategy Director and Shivani Kulshrestha as Strategist.
Smylie was previously Senior Account Director at Socialize, leading the Volkswagen & General Mills business, while Kulshrestha was account lead for Switz and Mediclinic.
Ailidh Smylie, Strategy Director, Socialize, said: “To truly understand people, we need to see the world through their eyes. We need to know what drives them, what makes them tick – before we even begin to understand how a brand can play a role in their coveted life.
“Gone are the days where global strategies could be copy pasted into our market. Consumers’ lives are dramaticall
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