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Socialeyez, PDO and Khaled Al Amiri scour Dubai International for Flight UAE001 Probe to Mars

Some defining moments in history can never go unnoticed. The Emirates Mars Mission, the first Arab space mission that no one ever thought would someday be possible

To mark the launch of the “Hope Probe,” Emirates Nation Brand kicked-off a social experiment to spread awareness on the importance of this historical moment and its impact on the region and the world.

The experiment is filmed at Dubai International Airport, as it is the space that can subtly spark the feelings of remembrance, excitement and optimism within us. How we’re going there matters but it’s the destination that sparks all the feels within us.

Adding Mars to the list of destinations at the airport pinpoints the Emirates’ ambitions towards a bright future and inspires confidence that nothing is impossible.

Starring with an Emirati content creator; Khalid Al Ameri, the film amassed massive engagement, attracting the attention of local media outlets and TV anchors. We wanted to showcase that in the Emirates, every challenge is transformed into opportunity and every opportunity into achievement, and the film heartwarming as it was, did the job.

The Emirates Mars Mission is an evidence that the “Impossible is possible”; and this mission will serve as an inspiration to the future generation of space scientists in the region and the world for decades to come.


Client: The Emirates Nation Brand

Creative: Public Diplomacy Office

  • Executive Director Marketing and Communications : Khaled AlShehhi
  • Social Media Manager: Latifa Almarzooqi
  • Social Media Specialist: Ghaya Albannay
  • Art Director: Ahmed Sari
  • Art Director: Suhail Baha


Production: SOCIALEYEZ

  • Associate Director: Hagar Mahmoud
  • Account Manager: Reem Elmaghraby
  • Director & Editor: Rawad El Hachem
  • Filmmaker: Adnan Shawari
  • Filmmaker: Hammad Munir
  • Filmmaker: Luke Morcos
  • Sound Engineer: Moussa Al Azzeh