Dina Salem, Social media manager, Wavemaker MENA
Over the past decade, we have all witnessed the rapid growth of social media and how it gained its fair share of attention from brands and media agencies as a powerful tool. As years passed by, we have seen brands taking their “social media” game to the next level, moving away from merely relying on organic content to now considering it as an important touchpoint in every integrated media campaign.
Until date, social media as a channel plays a vital role in actively spreading a brand’s message out to the masses. With an estimated 2.65 billion social media users world
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