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Snapchat helps creator economy with new financial features


As the region’s creator economy continues to expand, Snap Inc. has introduced a range of new programmes and features helping creators to build sustainable businesses as well as grow and engage with their audiences.

Publishers and established content creators in MENA are already successfully growing their communities on Snapchat.

Meanwhile, emerging creators are being discovered and elevated from the social media platform’s creator ecosystem.

Total time spent watching content on Spotlight–Snapchat’s entertainment platform for user-generated content grew more than 200 percent year-over-year, and it reached more than 350 million monthly active users on average in Q1 2023.

By providing game-changing content and revenue share opportunities, Snapchat is aiming to be a  moneymaker for both established and aspiring creators who have learned how to take advantage of its latest features.

Julie Bogaert, Head of EMEA Talent Partnerships at Snap Inc., said:“Snapchat offers creators at all stages of their career, aspiring and established, a variety of programs, opportunities and tools to help them grow their audiences and build sustainable businesses across Stories, Spotlight, and Discover, making content creation a full-time career.

“We continue to notice that creators value Snapchat because it provides unique reach, relevance, and revenue and we are excited to continue supporting creators every step of the way and empowering them with the tools they need to unleash their creativity and succeed in leaving a lasting impact on our platform,”

The new offerings for creators come at a time when Snapchat’s monthly reach in the region continues to grow, and the platform’s global daily active users increased 12 percent year-over-year to 406 million as of Q3 2023.

“Snapchat is a key aspect in our business and brand because it directly connects the creator to their audience. The Snapchat story ads program is a big motivator for creators to keep using the app and constantly thinking outside the box to create more engaging stories, polls, and Q&As. The revenue stream coming from it is very rewarding and truly has become a main source of income for many creators,” adds lifestyle Snap Star, Aliona Shcherba.

New monetization programmes

Creators with at least 50,000 followers, 25 million monthly Snap views, and who post at least 10 stories per month, may now be eligible to join the Stories revenue share programme.

Snapchat’s Stories revenue share programme has transformed the creator landscape by seamlessly integrating ads within creators’ stories.

The programme provides a consistent source of revenue, enabling creators to reinvest in producing quality content.

Early global adopters of the Stories revenue share programme have experienced success, posting more frequently and witnessing a significant increase in engagement.

Expanding Creator Content

The social media platform is also bringing creator content to new surfaces across the platform, such as Snap Map, making it easier to discover creators across Stories and Spotlight.

For example, creators can now tag locations in their Spotlight Snaps, significantly amplifying their exposure and enabling their videos to appear on place profiles on the Snap Map.