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Snap study 2022: 63% of Snapchat users say that AR experiences feel more personal

Augmented reality is the key to building strong connections with Saudi Arabia's Snapchat users, says the report

Snap Inc. has released The Snapchat Generation 2022, a new report that reveals how Snapchat users in the Kingdom of Saudi Arabia are keen to have a positive impact on the world around them – and that they value authenticity and realness in themselves, the people and the brands they connect with.

Snapchat reaches over 90% of 13-34 year-olds in Saudi Arabia, and the platform’s monthly addressable reach in the Kingdom has reached 20 million monthly unique Snapchat users, with nearly 90% of KSA daily users interacting with lenses every day, said Snap Inc. in a statement. 

Data within the report demonstrates how the Snapchat Generation in the Kingdom is putting its values into action a


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