A report from Snap Inc and Havas Media Network, The Next Gen Social Commerce Playbook revealed that Next Gen, consisting of both Gen Z and Millenials are not trigger happy while making purchases.
It said that 70 per cent of the Next Gen agreed that they are more likely to make a purchase from a Call-to-action button labelled ‘Learn more’ as opposed to a button labelled, ‘Buy Now‘.
The report surveyed 28, 500 13–34-year-olds across six countries: United Arab Emirates, France, Germany, India, Mexico and the United States.
The study was aimed at gaining insights that would help brands connect with Gen Z and Millennials in the social commerce space.
Social commerce, the term c
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