Posterscope’s Federica Fattorusso examines how our urban environments can connect to the messages we see on the streets
As we enter what is being called the fourth industrial revolution, which sees the increasing connection of people to things through the internet, companies are reviewing and repositioning their offering in order to meet this ever-growing social phenomenon. In 2015, 3 billion people in the world were connected to things through their smartphones. About 50 billion people and things are expected to be connected within the next five years, and even perhaps 1 trillion by 2030. This trend is also inevitably accompanied by a significant migration of people to urban cities, ci
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