Skechers’ back to school campaign aims to ‘bring cool’ back to the classroom.
Skechers has brought cool to the back-to-school season by promoting clutter breaking conversations directly with the primary end consumers, school-going children.
The brand partnered with LPS, an independent social and digital experiential agency, to launch the 360 campaign for the back-to-school season, spotlighting its latest ‘Kids Footwear’ collection.
Led by video storytelling, the campaign uses new age vertical video, first camera movements and frames along with different consumer personas and their aspirations.
“The aim was
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
