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Signs of the future, by Viola Outdoor’s Ammar Sharaf

As Viola Outdoor upgrades its static properties to state-of-the-art digital, CEO Ammar Sharaf explains what DOOH means for his clients, the public and the UAE’s capital.

Campaign Middle East: What are the advantages of digital out-of-home (DOOH) to advertisers, the public and the environment?
Ammar Sharaf: For advertisers, one of the most significant benefits associated with DOOH advertising is our ability to take advantage of geolocation data for accurate attribution, segment targeting and measured evaluation, and content carried within digital formats can be tailored to specifics. For example, we can remotely update data related to time-sensitive activities, the weather, and even traffic conditions.
With better analytics applied to location and time data, advertisers have the ability to track consumer movement while reaching larger audiences. Digital signage rea


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