Things changed for a lot of industries around the world, and though the marketing sector was not immune, it is at the epicentre of all the innovation and seismic shifts that the world is embracing today.
Where once marketing professionals only needed to promote a product or service, they now need to expand their individual skill sets to embrace a level of creativity and analysis that would have been expected from a full team no more than two years ago. They need to stay on top of the constantly changing landscape of the sector, adapting contemporary methods to reach out to today’s consumers.
While the sector is currently at the cusp of another evolutionary transition, there are a nu
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