Digital media faced a new set of challenges this past year – from major data breaches to increased
regulations, platform abuse and anti-trust fines. These issues will leave a lasting effect on the industry and have already reshaped the marketing landscape as we know it.
Yes, there are material issues such as data breaches, political interference and anti-trust that need to be addressed, and regulation seems like the best way to do it. There are concerns around anonymous data collection and targeting. Enter GDPR. Since its implementation, the direct effects of GDPR have been limited. We’ve seen some companies simply shut down their European operations. There have been about 91 fines,
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