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posted on Jul. 25, 2025 at 1:02 pm

Seed & Bloom Community Café shares rollout, success of brand launch campaign

posted on Jul. 25, 2025 at 1:02 pm

The Seed & Bloom brand launch and activation campaign was rolled out through social media, traditional public relations and media outreach, community events, influencer marketing and through its website.

Seed & Bloom Community Café, a homegrown brand, has shared details about its brand launch, activation and influencer campaign with Campaign Middle East.

The campaign leaned into a multi-channel strategy to create awareness about its launch, introduce a novel concept to the market, and catalyse foot traffic to the debut venue.

The homegrown F&B concept in Abu Dhabi built its brand identity around mindful living, sustainable design and exceptional artisanal food, hoping to build brand love and loyalty through a nurturing space for connection and community engagement.

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Tags:Abu Dhabi activation artisanal food awareness bookings Brand brand identity brand launch Brand Values Engagement Gayriil Papadiotis Google Reviews homegrown brand Inﬂuencer marketing influencers Katch International Me:Mo media mindful living Pyong Sumaria revenues Seed & Bloom Seed & Bloom Community Cafe social media sustainable design TGP International Traffic UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.