The pandemic, being an unprecedented situation, has presented marketers with an equally unique communication opportunity. And Liwa, the Dubai-based content creating agency, has mastered this niche in the craft.
“We realize that content creation during these times is challenging,” says Sagar Rege, Director, Liwa. “It needs the lens of empathy, and a vision beyond the balance sheet.” It’s the kind of sensitivity that’s being used in a series of videos created for COVID-19 marketing.
Sagar, who’s a qualified film director by profession, supervises the production of all content. He, along with Vijay Kumar, Executive Creative Director at Liwa, conceptualized a video for Smart
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