Advertising Creative Digital Featured Marketing Media Social The Work Video

posted on Oct. 13, 2025 at 8:30 amOct 13, 2025

Saudi’s KAUST University shows ‘scientists on a mission’ to have real-world impact

posted on Oct. 13, 2025 at 8:30 amOct 13, 2025

The KAUST campaign's hero film was supported by short profiles, digital storytelling, social content and on-campus activations, capturing the authentic voices and faces of the community driving its mission forward.

KAUST

Saudi Arabia’s King Abdullah University of Science and Technology (KAUST) has launched On a Mission – a bold brand campaign that puts its faculty and PhD students at the centre of the story, positioning them as scientists on a mission to solve some of the world’s most urgent challenges.

The campaign was developed by KAUST’s Global Brand and Communications team in collaboration with local partners Three Steps and Fabrik.

Last chance to get your tickets to the Campaign Saudi Briefing: Media and Marketing before they sell out. Here’s your chance to meet and learn from top marketers across governmental entities, brands and agencies in Saudi Arabia.

It debuted to coincide with

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Advertising brand campaign Campaign Digital Storytelling Fabrik faculty hero video KAUST King Abdullah University of Science and Technology marketing On a Mission on-campus activations PhD students Saudi Arabia scientists short profiles social content THE World Academic Summit Three Steps Times Higher Education

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.