Saudi’s national carrier, Saudia has released a series of videos for its latest campaign #NextStopSaudia.
The campaign boasts a total of 6 main episodes of what is touted to be the first season of the series. The episodes are accompanied by a teaser film.
The teaser film promises that the series will show the viewers a different side of Saudi Arabia, one they’ve ”never seen before”.
The Next Stop series sees filmmakers and travel enthusiasts David and Naomi travel around the Kingdom visiting different cities.
These range from the region’s installation art capital Al Ula to the ancient tradition hub, the mountain village of Rijal Almaa.
They also feature the coastal city of Jeddah and the Kingdom’s capital Riyadh.
Each episode made up of seven to fifteen minutes approximately showcases the different attractions and as well the must-see activities including shopping and restaurants.
The episodes are shot in a sometimes candid manner where the couple share their opinions and break the 4th wall and even approach other Saudis to understand their perspectives.
It draws strongly from a documentary style to showcase the best sides of the country.
