This is a new chapter in how marketing should be done in a digitally-transformed world and I am very excited to be leading this charge both personally and professionally,” said the regional marketing vice-president at one of MediaCom’s key FMCG clients in Saudi Arabia.
The reason I began with this assertion from a client of ours is to state the obvious. What started off as a trend has today become probably the most common buzz-phrase in marketing and agency circles: Digital transformation (DT) has hit home in KSA and in a big way.
The second highlight here is that this quote comes from a category that perceptually would be the last to jump on to any bandwagon, due to its time-tested and
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