Engaging customers on social media was already a priority for Saudi brands; then the pandemic hit. In the space of a year, the region’s social users increased by 2.1 million. Now, with 27.8 million social media users in Saudi Arabia, this widespread adoption has accelerated the urgency, importance and opportunity for social marketing campaigns.
Influencer marketing has proved an effective tool for brands to engage and convert social users. A survey of 5,000 marketers by Influencer Marketing Hub found that 90 per cent of marketers believe that influencer campaigns are successful. The same survey has found that, with the total spend on influencer marketing doubling every two years, the gl
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