The television market in KSA has long been the giant of the MENA media landscape. With a population of just under 35 million people, it is the largest viewing audience in the GCC and a country of self-confessed content lovers. Not only is the population large, but the youth of the population (two-thirds of the Saudi population is under 35) makes it an extremely commercially attractive audience to reach. KSA is a critical market for advertisers and a key focus for both campaign buys and creative execution.
Media agencies and media owners have joined their voices with advertisers to call for more accountable, transparent, industry-led partnerships and initiatives to drive growth, leading to the f
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