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Saudi Industry Snapshot: Rami Husseini, Havas Saudi Arabia

Rami Husseini, managing director, Havas Saudi Arabia

What are clients asking for in Saudi that’s new?
Clients in the KSA are looking for convenience, speed and premium quality services at competitive rates.
They are now, more than ever, laser-focused on Arabic content, which is key in communication and social media. Everything revolves around hyperlocal content creation. One in three Saudi residents prefers Arabic language media programming. Localised content can tap into an audience-needs gap, as Arabic internet usage in the Kingdom is three times that of English.
Clients’ desire for instant and highly personalised multimedia content like short videos, Gifs and 2D animation formats is heading wishlists and keeps growing. Some clients pr


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