How have consumers changed in Saudi Arabia in recent years?
The Kingdom’s movements in socio-political, environmental and technological initiatives have affected consumer behaviour. Add that to how Saudi Arabia and the world as a whole have changed over the last few years, and you have a completely different landscape for events and experiences. Marcomms, media and event consumers are demanding more personalised and tailored content and experiences than ever before. There’s no going back to what used to be. Luckily, Spiro’s focus on innovation and what we call the ‘New Now’ embraces this truth: Move or be moved.
What are clients asking for in Saudi that’s new?
Virtually everyth
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