How have consumers changed in Saudi Arabia in recent years?
I think the question is: What hasn’t changed? The visionary leadership in the Kingdom has propelled change in the economy, in content, in social lives and in opportunity. With such significant shifts, consumers lives cannot remain in a state of status quo. You can look at this through things that seem like small changes such as the opening of cinemas. Movies can create conversations, spark imagination. Seeing a movie is never just a three-hour experience; it’s a moment in time that can shape lives and unlock new worlds. We can also look at this from a larger business context, which centers around the investment and giga-projects fr
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