Saudi holding company PROVEN Arabia has revealed the strategy behind its new brand identity, which it launched with the objective of showcasing its commitment to provide state-of-the-art solutions and services for its customers.
At the heart of PROVEN Arabia’s new identity is an iconic logo that was inspired by a desire to create a visual identity that seamlessly blends both the Arabic and English languages.
The new brand identity will be implemented across all company platforms, including the website, social media channels, and marketing materials.
The modern and sleek design aims to reflect the company’s forward-thinking approach, while the fusion of an Arabic version displays its dedication to inclusivity and cultural roots, thus emphasising its global outlook and bilingual proficiency.
“We are proud to highlight our remarkable customer growth, both regionally and globally, which has inspired our decision to evolve. The expansion of our workforce and the unveiling of our new brand identity, underscores the significant progress we’ve made over the years,” said Zaid Al Mashari, Co-Founder and Group CEO, PROVEN Arabia.
He added, “It is also a testament of our hard work and the vision to deliver enhanced quality solutions for our customers. At PROVEN Arabia, we strive to foster a culture built on solid values, continually enhancing our workplace to better serve our team and clients. This new space embodies our dedication to these principles and our vision for the future.”
The brand refresh also includes a new and bigger office space in Riyadh to accommodate its expansion and future growth. The office has an open-space layout, aimed at enhancing communication and collaboration among team members and aligns with the company’s commitment to transparency and unity.
By integrating these design elements, PROVEN Arabia aims to create a work environment that not only boosts productivity but also promotes a sense of community and well-being among its employees.
Additionally, the new brand aims to encapsulate the company’s dedication to excellence, innovation, and customer satisfaction.
“Our new look perfectly captures the essence of who we are and is indicative of our plans ahead,” added Naif Al Otaibi, Member – Board of Directors, PROVEN Arabia. “It is a bold step forward that signifies our commitment to growth, innovation, and excellence in everything we do.”
Established in 2008, PROVEN Arabia has a diverse portfolio of companies serving multiple sectors. Its subsidiary companies include PROVEN Consult, PROVEN Solution (sub-brands – PROVEN Reality and PROVEN Robotics), PROVEN, PROVEN 360, Servhub and AEMACO.
