Saudi focus: What exactly is PR? By W7Worldwide’s Abdulrahman Inayat

W7Worldwide’s Abdulrahman Inayat uses some proactive public relations to generate a bit of earned coverage here – and explains what that means.

As a homegrown Saudi PR and marketing communications agency, W7Worldwide recognised that the public relations industry in the country and wider MENA region needs to engage in public relations about its own profession. Not many can explain what people in public relations actually do. As active participants in the profession, we decided that we want to educate the market to help bring about a shift in perception of our industry in the region and globally.
Public relations people constantly need to explain that we don’t do advertising, we don’t pay journalists to write stories for our clients, and PR does not stand for ‘promotion’. Our agency as a team has produced a number of campaig

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