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Marketing Game Changers 2021: Mai Youssef, Canon

Corporate communications and marketing services director – Middle East, Turkey and Central and North Africa, Canon
Years in current position: 13
Years with current company: 13
Size of department: 13
Previous jobs
• Vice-president marketing and corporate
communications, Islamic Finance Co Marketing communications specialist, Xerox Egypt
• Credit and marketing specialist, Orix Leasing
recent campaigns
• ‘Women who Empower’: a programme to support women-owned creative brands.
• ‘Trailblazers’: Canon’s video series featured a local singer, adventurer and chef.
• ‘Aktashif’: Canon Middle East launched its second season of Aktashif to empower the next generation of


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