Influencer marketing is one of the most powerful marketing tools used in digital marketing strategies in GCC countries. Though it is a crucial tool, many are not aware of the best way to use influencer marketing in their marketing strategies, especially when considering working with regional or local influencers. It is crucial in influencer marketing to curate the content according to regional or local needs. Though most countries in the GCC are economically similar, there are differences between their cultures that affect the exercise of influencer marketing in these countries.
One of the best ways to help in deciding whether to go for local or regional influencers is understanding the mar
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