There are moments where we’re taken back to an earlier time in our life. For some, it’s a smell while for others it’s a particular song or a TV show. Nostalgia and yearning are a strong wave and make an impact that many marketers should take advantage of. They should try to evoke and harness their power for good with their advertising. Especially during the global pandemic, people want to go back to a time when life was good –whether this was two years ago, 10 years ago, or more.
Saudi millennials and Gen Z represent more than 50 per cent of the Saudi population. They are coming of an age in a time of real change. They stood by and watched as all sorts of changes were thrown their way,
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